Personal Icons

In search of true individualism

In this day and age we can have almost anything, whatever and whenever we want it. In doing so, we run the risk of losing our very own identity as individuals. We develop from free, creative, playful children into consumers because we base our behavior on common standards and a given offer. The space that remains for uniqueness is getting smaller and smaller.

Sven Jacobsen is fascinated by extraordinary, idiosyncratic characters who show their very individual personality, contrary to the usual norms and opportunities that are available to everyone and at any time. He photographs these people because he has the feeling that they stand for something, have their own opinions and remain true to themselves and their beliefs. They all seem to show exclusively their own interpretation of the self, uninfluenced by contemporary trends and ideals.